Bernd Wurth

Academic | Entrepreneur | Simple models for complex answers.

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Adam Smith Building

2 Discovery Place

Glasgow G11 6EY

I’m a Senior Lecturer (Associate Professor) in Entrepreneurship and Complexity Science at the Adam Smith Business School at the University of Glasgow. Before that, I held academic positions at the University of Strathclyde and Utrecht University School of Economics. I have a PhD in Management Science, an MSc in Management of Technology, and a BEng in Mechanical Engineering.

As a researcher, educator, and entrepreneur, I work at the intersection of complex systems and entrepreneurship. My research examines how innovation and entrepreneurial activity emerge, interact, and evolve, from individual decision-making to the dynamics of ecosystems. I use, and often combine, system dynamics and agent-based modelling to build simple (but often computationally intensive) models that help answer complex questions.

Beyond academia, I’m the founder of Venturithm, a start-up developing simulation-based tools for entrepreneurs to make decisions with more confidence. I regularly collaborate with policy organisations such as the OECD and contribute to national and international initiatives that connect research, practice, and public policy. I’m also a co-founder of the Entrepreneurship Ecosystem Research Network.

This site brings together my research, projects, writing, and tools. It’s work in progress —- feel free to explore, reach out, or get involved.

Latest Insights & Updates

Selected Publications

  1. Article
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    Toward an Entrepreneurial Ecosystem Research Program
    Bernd Wurth, Erik Stam, and Ben Spigel
    Entrepreneurship Theory and Practice, 2022
  2. Article
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    OR for Entrepreneurial Ecosystems: A Problem-Oriented Review and Agenda
    Elias G. Carayannis, Evangelos Grigoroudis, and Bernd Wurth
    European Journal of Operational Research, 2022
  3. Article
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    Not seeing the forest for the trees? A systems approach to the entrepreneurial university
    Bernd Wurth, Niall MacKenzie, and Susan Howick
    Small Business Economics, 2024
  4. Article
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    The future of entrepreneurial ecosystems research: Toward a policy-oriented research agenda
    Farsan Madjdi, and Bernd Wurth
    Journal of Business Venturing Insights, 2026