Bernd Wurth
Academic | Entrepreneur | Simple models for complex answers.
Adam Smith Building
2 Discovery Place
Glasgow G11 6EY
I’m a Senior Lecturer (Associate Professor) in Entrepreneurship and Complexity Science at the Adam Smith Business School at the University of Glasgow. Before that, I held academic positions at the University of Strathclyde and Utrecht University School of Economics. I have a PhD in Management Science, an MSc in Management of Technology, and a BEng in Mechanical Engineering.
As a researcher, educator, and entrepreneur, I work at the intersection of complex systems and entrepreneurship. My research examines how innovation and entrepreneurial activity emerge, interact, and evolve, from individual decision-making to the dynamics of ecosystems. I use, and often combine, system dynamics and agent-based modelling to build simple (but often computationally intensive) models that help answer complex questions.
Beyond academia, I’m the founder of Venturithm, a start-up developing simulation-based tools for entrepreneurs to make decisions with more confidence. I regularly collaborate with policy organisations such as the OECD and contribute to national and international initiatives that connect research, practice, and public policy. I’m also a co-founder of the Entrepreneurship Ecosystem Research Network.
This site brings together my research, projects, writing, and tools. It’s work in progress —- feel free to explore, reach out, or get involved.