Bernd Wurth
Academic | Entrepreneur | Simple models for complex answers.
Adam Smith Building
2 Discovery Place
Glasgow G11 6EY
I’m a Senior Lecturer (Associate Professor) in Entrepreneurship and Complexity Science at the Adam Smith Business School at the University of Glasgow. Before that, I held academic positions at the University of Strathclyde and Utrecht University School of Economics. I have a PhD in Management Science, an MSc in Management of Technology, and a BEng in Mechanical Engineering.
As a researcher, educator, and entrepreneur, I work at the intersection of complex systems and entrepreneurship. My research examines how innovation and entrepreneurial activity emerge, interact, and evolve, from individual decision-making to the dynamics of ecosystems. I use, and often combine, system dynamics and agent-based modelling to build simple (but often computationally intensive) models that help answer complex questions.
Beyond academia, I’m the founder of Venturithm, a start-up developing simulation-based tools for entrepreneurs to make decisions with more confidence. I regularly collaborate with policy organisations such as the OECD and contribute to national and international initiatives that connect research, practice, and public policy. I’m also a co-founder of the Entrepreneurship Ecosystem Research Network.
This site brings together my research, projects, writing, and tools. It is also work in progress. Please reach out with any feedback, thoughts, or input you might have.